If you really are in the perfume news, you would certainly notice, that there is quite remarkable new trend that can be observed since about 2021. What astonishes me is that more and more the faithful so far consumers started to distance themselves from the Celebrity Brands as well as from the well-established mass markets stores and are slowly shifting toward something quite new and unexpected, namely toward so called Artisanal Niche Perfumes.
The Artisanal Perfumes are not related to any well-known labels, designers or big names, they are not produced in mass-market quantities and still, are fastest growing segment of perfume’s market, much higher than the for many years well-recognized names or brands.
The sales statistics for the last two years continually shows, that shoppers in Europa’s or America’s great warehouses are constantly diminishing in the numbers and the big stores are losing their revenues to specialised Cosmetic Stores or Online Channels, which are showing about 20% or more increase of sales within last few years.
In Europe, online stores like Parfumsale, Douglas or Ricardo showed only in 2021 as much as 25% growth in sales for fragrances and cosmetics, which is an amazing number considering the fact, how well the Brand names were already established in mass-market distribution channels.
Prestige and expensively luxurious fragrances like Elizabeth Arden, Channel, Coty or Britney Spears have experienced lately 22% descent in consumer interest, whereas producers that are more focused on class with middle level revenues, like Givaudan from Swiss, were able to increase their revenues for as much as 7%.
More and more consumers are also looking for products that are not only cheaper but also nature related and ecologically friendly.
What is also very interesting is the fact, that there are more and more consumers looking for so called "Flankers" – cheaper spin-offs of prestige and expensive Brands like the Chanel No. 5 Spin-Off - Nr. 5 L'Eau.
Let us see what is going in Swiss and Germany.
For both countries I would strongly recommend an online portal perfumsale.ch Not only will you find there as much as 8,000 different fragrances which can satisfy the needs of the most fastidious and demanding customers, but you will find their pricing so affordable, that you will practically never shy away from this store. All orders are being sent within 1 or 2 days and without any additional costs. Their web site is very transparently built, the products are well photographed and described, and easy to be searched for either by the Brand, by Mark or Category. I personally love to shop there.
If you are looking more for cosmetic or beauty products, you shall consider online store www.douglas.ch. You will certainly find there also prestige perfumes, but the pricing is more elevated than on perfumesale and if your order is for less than for 120 CHF, sending costs of about 5,95CHF will be added to the fees.
For all those who like to wait and be surprised I would recommend online portal www.ricardo.ch. It is an auction portal similar to www.ebay.com , therefore some risks must be taken into account. You may in reality buy something else than you were expecting, but certainly the prices are the lowest and if you are lucky, you may find a very luxurious and prestige perfume for one tenth of the regular price. In that case it would be worth to take a small risk. The portal has a very large assortment of very different products and you may find there everything you were looking for.
Of course, with a trendy fragrance shall together come trendy clothing.
The summer of this year is full in all nature related motifs. Flowers and butterflies, tree leaves, birds and feathers of all sorts and colors – these are included in the most top designs. Another part of nature is also back a-la-mode: leather and cotton are fully regaining their regal status.
Brands are of course expensive, thus if you like to shop for specials, for Europe I would certainly recommend online shop Zalando with its 1500 Brands. You will find there premium-names like Armani, Calvin Klein, Versace or Diesel with guaranteed premium-prices. In America the one I would consider as the best would be the 21Century Department on-line store. Some specials reach with them as much as 80% off like Invicta watches or Jean Claude jewellery with 65% off.
To run from store to store to find well-matched accessories is not that easy and who has time to do it. You will not regret to check online store fashionette.de and fashionette.ch. Market handbags, luxury shoes, accessories, watches, jewellery and sunglasses, is it from Valentino, Prada, Gucci, Saint Laurent or other Brands – everything you need to enhance your looks is available there with only one click away. Independent from how big is your order fashionette sends everything free of shipping fees.
And for men it is certainly worth to mention the international Strellson house.
Anna — Perfumes 2020
Flori — J'adore