Coronavirus- and online fashion shopping - UK, USA, Sweden
- Written by Jeweler
UK:
For fashion retailers the Corona virus pandemic had not ben very friendly. Even those with well organized and robust websites sales offers have recently reported very significant decrease in stock turnover. This is well understood, because the most important issue for fashion retailers is of course working capital, but if there is an enormous overhang of inventory, then the problems arrive quickly because the retailers would have to discount heavily in order to sell the stock before it will be out of season.
NEXT, one of the largest UK fashion retailers, observed in the last three months online sales decline by 32%. In order to recapture the working capital they have now plans to re-purpose the stores for June opening in „socially-distanced environment“. Their new measures include sanitation stations, screens and amount of customers to be permited at the same time to enter their shops.